By Phillip Molnar / San Diego Union / Jan 2, 2020

Renters in San Diego County spent $86.2 billion on housing over the decade as rent prices steadily increased, according to an analysis by Zillow.

From January 2010 to December 2019, San Diegans saw the amount they spent on rent increase 53.6 percent.

San Diego rent price growth exceeded the overall national gain of 46 percent over the last 10 years, but it was largely in the middle of the pack among the nation’s 50 largest metro areas.

For instance, rent paid was up 38.7 percent in the Los Angeles metro area and 35 percent percent in New York City – lower than San Diego.  However, in Austin, rent was up by 92.6 percent in the same time period, 91 percent in Raleigh and 65.8 percent in San Jose.

Looking at overall rent paid can be a bit tricky because of variable factors like population growth rates and – especially in the case of Austin – an influx of higher paying jobs that can fuel rising rent prices.

However, the analysis also shows that on a percentage basis, the total money going to rental housing is rising compared to wages and other living costs, said Skylar Olsen, director of economic research at Zillow.  She said while there are a variety of trends to point to in the 2010s that are good – record expansion, very low unemployment, some income growth – they don’t take into account the increasing amount of money going to rent.

“All of that ignores the cost of life’s basics are increasing above and beyond that growth,” Olsen said.  “yes, the unemployment rate is at record lows.  Yes, mortgage rates are at record lows.  but, the challenge you have to make it is still as hard  or harder, than it has ever been.”                                                             She said when renters put too much money toward housing, it limits the ability to save for a home down payment, pay for school and save for retirement.           Over the 2010s, U.S. renters spent $4.5 trillion on housing, Zillow data showed.  The biggest of any year was 2019 with $512 billion gong toward rent.  Rents grew the fastest in 2015  - up 6.5 percent annually – as the economy powered out of the recession.                                                                                                  Rent costs over the last decade took up a large part of spending in America’s larger cities, such as $506.9 billion in New York City, $345.9 billion in Los Angeles, and $133.6 billion in Washington, D.C. Zillow’s estimate of median rent prices tends to skew a bit higher, the result of a proprietary formula calculating costs.  Its recent estimate of monthly rent in the San Diego metropolitan area, which covers all of San Diego County, was $2,548.  That’s significantly higher than the estimate of $1,852 a month from real estate tracker CoStar for the third quarter.                                                                                                                  Olsen said there are reasons why rent may not go up at the same pace in the next decade, at least at the start.  She said home ownership rates are ticking up, and rental appreciation is expected to slow meaning total rental spending could head lower.                                                                                                            While many real estate analysts are bullish on an upcoming “Silver Tsunami” of baby boomers leaving homes, Olsen said it is unlikely to affect San Diego much because it is a desirable place to live.

“San Diego is insulted from the impact of the Silver Tsunami because you are exclusive,” she said.  “In other words, San Diego is such a beautiful place to live, it’s by the coast and highly sought after.  People that don’t live there now want your housing units.”

San Diego International Auto Show   Jan. 1-5
Over 400 vehicles from 30 plus global manufacturers. Be among the first in the U.S. to see dozens of newly unveiled vehicles not yet in showrooms. The wide selection of 2020 and 2021 model-year vehicles on display will feature the newest technology to enhance the driving experience, all packaged in luxurious interiors and wrapped in cutting-edge designs.
Time/Place: Thu-Sat 10am-9pm, Sun 10am-7pm / SD Convention Center
Contact: 858-550-0080 / www.sdautoshow.com

San Diego Brew Fest   Jan. 10
Another fun-filled day with beer, food trucks, and music. The event will feature dozens of local and international craft beers, as well as San Diegos most popular food trucks!
Time/Place: 12-5pm / Preble Field in Liberty Station
Contact: www.sandiegobeerfest.com

Poway Winter Festival   Jan. 10-11
Feel snow between your fingers while sledding down the snow hill; smell roasting marshmallows as you devour delicious smores; experience the wind in your hair skating around the synthetic ice rink; and more! Lights will twinkle, as music sets the tone and laughter fills the air.
Time/Place: Fri 5-9pm, Sat 3:30-8:30pm / Poway Community Park
Contact: 858-668-4671 / www.poway.org

Gem Faire   Jan. 10-12
Gem Faire, established in 1989, has become a world-renowned marketplace for the finest in gemstones, beads, jewelry, minerals, fossils, meteorites, lapidary equipment, metaphysical items and much more at the lowest prices today.
Time/Place: Fri 12-6pm, Sat 10am-6pm, Sun 10am-5pm / Del Mar Fairgrounds
Contact: 503-252-8300 / www.gemfaire.com

Jurassic Quest   Jan. 10-12
Americas largest and most realistic Dinosaur event. Our guests will walk through the Cretaceous period, the Jurassic Period and The Triassic period and experience for themselves what it was like to be among dinosaurs of all kinds.
Time/Place: Fri 3-8pm, Sat 9am-8pm, Sun 9am-7pm / Del Mar Fairgrounds
Contact: 936-588-3332 / www.jurassicquest.com

Human Trafficking Awareness Walk   Jan. 11
This event is free and open to all. Families and pets are welcome! We will have bottled water available and signs. Arrive at 12:30 to register and hear speakers. A $10 donation is requested but not required.
Time/Place: 12:30-3pm / Vista Library Community Room
Contact: 760-683-9427 / www.soroptimistvista.org

San Diego Resolution Run   Jan. 11
Are you ready to keep your New Years resolution to exercise regularly? You can do it! This event can get you started right with a new regiment. It offers adult 5K & 15K run/walks; plus youth races and a stroller strut run.
Time/Place: 6-11am / Tecolote Shores North Park and Fiesta Island
Contact: 619-269-7047 / www.sandyfeetevents.com

Birch Aquariums Turtleversary   Jan. 11-12
We are celebrating our Loggerheads fifth anniversary at Birch Aquarium with a sea turtle-filled weekend of crafts, sea turtle science, and family-friendly activities. Included with admission.
Time/Place: 11am-3pm / 2300 Expedition Way, La Jolla
Contact: 858-534-3474 / https://aquarium.ucsd.edu

Bridal Bazaar   Jan. 12
We partner with top wedding professionals to bring you the biggest and best collection of wedding products and services in San Diego.
Time/Place: 9:30am-4pm / San Diego Convention Center
Contact: 858-576-0078 / www.bridalbazaar.com

Cyclovia Encinitas   Jan. 12
Explore Downtown Encinitas on South Coast Highway 101 via bike, on foot or other means of self powered transportation, FREE of cars! It is a Spanish term that means Cycleway.  It is the closing of certain streets to automobiles for a temporary time, in order to allow cyclists, skaters and pedestrians access to local businesses on open streets.
Time/Place: 10am-2pm / S. Coast Hwy 101
Contact: 760-633-2760 / https://encinitasca.gov

Borrego Springs Film Festival   Jan. 16-20
A young and popular So Cal juried film festival in the categories of narrative, documentary, animation, Latino, and short films.
Time/Place: Borrego Springs Performing Arts Center
Contact: 760-440-5338 / www.borregospringsfilmfestival.org

Hillcrest Car Show   Jan. 18
Come and see classic cars displayed, talk to the owners, and get information on how to join the LGBT Classic Car Club.
Time/Place: 2-6pm / Normal Street
Contact: 619-299-3330 / www.fabuloushillcrest.com

Oddities & Curiosities Expo   Jan. 18
For lovers of the strange and unusual youll find what youre looking for at the Oddities & Curiosities Expo. Vendors from all over the country will be selling all things weird, plus sideshow entertainment and much more.
Time/Place: 11am-6pm / Del Mar Fairgrounds
Contact: www.odditiesandcuriositiesexpo.com

Martin Luther King Jr. Day Parade   Jan. 19
The parade is filled with dazzling floats, phenomenal High School Bands, Drill Teams, College, Fraternities & Sororities, Churches, Peace and Youth organizations. This parade is coordinated by the Zeta Sigma Lambda Chapter of Alpha Phi Alpha Fraternity Inc., the oldest African American fraternity in America, founded in 1906.
Time/Place: 2-5pm / Harbor Drive – Embarcadero
Contact: 619-264-0542 / www.alpha-zsl.org/mlkdayparade.html

ECTLC Fun Run/Walk   Jan. 19
Join team ECTLC for an amazing experience while supporting our goals and raising awareness of our mission. Chip timed; finisher medals; top finisher awards. You dont want to miss this amazing event featuring a live DJ, pre-race warm-up & stretch, a professional announcer, and one-of-a-kind ECTLC event gear.
Time/Place: 7:30am-12pm / NTC Park, Liberty Station
Contact: http://ectlc5k.greatfeats.com

Carlsbad Marathon & Half Marathon   Jan. 19-20
The Tri-City Medical Center Carlsbad Marathon and Half Marathon course goes through Carlsbad Village and along the oceanfront Pacific Coast Highway. Kids Marathon Mile at LEGOLAND takes place Saturday, Jan. 19 at 8am.
Time/Place: 7am-1pm / The Shoppes at Carlsbad
Contact: 760-692-2900 / www.carlsbadmarathon.com

San Diego Restaurant Week   Jan. 19-26
For one week only, over 180 participating restaurants will offer three-course prix-fixe dinner menus for $20, $30, $40 or $50 per person and/or two-course prix-fixe lunch menus for $10, $15 or $20 per person. The participating restaurants span across the county from the South Bay to East County and to the borders of Oceanside and Fallbrook to the North and touch on all cuisine types and cravings.
Contact: www.sandiegorestaurantweek.com
San Diego Sunroad Marina Boat Show   Jan. 23-26
Well have the brands and companies youve come to know and love, as well as new marine services and products, free boating seminars, boat rides, libations and more.
Time/Place: Thu-Fri 12-6pm, Sat-Sun 10am-6pm / 955 Harbor Island Drive, San Diego
Contact: 619-497-5254 / www.bigbayboatshow.com

Farmers Insurance Open   Jan. 23-26
The PGA TOURs Farmers Insurance Open is played annually at the Torrey Pines Golf Course in La Jolla, home of the 2008 & 2021 U.S. Open.
Time/Place: Torrey Pines Golf Course, La Jolla
Contact: 858-886-4653 / www.farmersinsuranceopen.com

Winter Home & Backyard Show   Jan. 24-26
Offering a wide range of exhibitors featuring the latest products and services for all of your home improvement needs, including home remodeling, decorating, outdoor living, landscaping and more. Discounts offered by exhibitors at the show.
Time/Place: 10am-5pm / Del Mar Fairgrounds
Contact: 800-999-5400 / www.delmarshows.com

San Diego TET Festival 2020   Jan. 24-26
In celebration of the Lunar New Year, a Vietnamese cultural festival will take place to showcase homeland traditions. Come and experience ancestral rituals and Vietnamese dance and music performances. You can also shop for merchandise, stop for lunch, and watch a firecracker show.
Time/Place: Fri 5-10pm, Sat 11am-10pm, Sun 11am-9pm / Mira Mesa Community Park
Contact: 858-215-4838 / www.sdtet.com

Pure Project 4th Anniversary Party   Jan. 25
Beer Garden & Food: Beer tents, food trucks, music, games and lounge areas. Rare Beers: We have been stockpiling beers all year long for this party. Cellar Beers: We will be pulling beers out of our cellar for purchase. Games: Throughout the day we will be having games such as corn hole, stein holding and more. Raffles & Prizes: As part of your admission you will receive a raffle ticket for prizes throughout the day.
Time/Place: 1-5pm / 9030 Kenamar Dr. #308, San Diego
Contact: 858-252-6143 / www.purebrewing.org

Hanohano Huki Ocean Challenge   Jan. 25
One of the Longest Running Paddlesport Races in California (OC-1, Surfski, Traditional Paddleboard, Standup Paddleboard, & Kayak) Come and mix with top-level professional athletes and beginners from ages 7-80.
Time/Place: 7:30am-3pm / Bonita Cove in Mission Bay Park
Contact: www.paddleguru.com
USATF 50km Race Walk Olympic Trials & Santee Sunset 5K   Jan. 25
The 5K course will be the same as the USATF 50km Race Walking course that professional athletes just competed on to qualify for the U. S. Olympic Race Walking team in the Tokyo 2020 games that morning.
Time/Place: 7:30am-7pm / Santee Trolley Square: 9884 Mission Gorge Rd.
Contact: 619-258-4100 x263 / http://cityofsanteeca.gov

CFAs San Diego Cat Show   Jan. 25-26
The nations finest cats will vie for top honors at The Super Bowl of Cat Competition, the largest annual cat show on the West Coast. There will be more than 450 cats from more than 42 recognized cat breeds in competition.
Time/Place: Sat 10am-5pm, Sun 9am-5pm / Del Mar Fairgrounds
Contact: www.sandiegocat.org

Star Walk XI   Jan. 26
Learn beginner astronomy concepts, about specific stars, constellations and simple astronomy facts and principles.
Time/Place: 5:30-7pm / Double Peak Park, San Marcos
Contact: 760-744-1050 / www.san-marcos.net

Youth Fishing Derby Seminar & Campout   Jan. 31
Learn to fish from the pros and watch demonstrations on how to properly rig a line the night before. Pizza dinner will be served for attendees at 5:00 PM, with the fishing seminar immediately following at 5:30pm. Participants and their families are invited to spend the night for only $15 a car.
Time/Place: 5pm / Lake Poway
Contact: 858-668-4772 / www.poway.org

by Alix Langone, money.com

Ok boomer, can you move already!

American homeowners are staying put a lot longer than they used to, The Wall Street Journal reports.

According to new data from real-estate brokerage Redfin, a typical homeowner in 2019 in the U.S. has spent 13 years in their home, a full eight years longer than homeowners in 2010.  Redfin looked at 55 metro areas in the U.S. and found that median home tenure rose in every single one.  Homes for sale in the U.S. are close to the lowest recorded levels of inventory in almost four decades, the Journal reports.

Homeowners moving less frequently has resulted in a housing shortage for the first-time homebuyers, Redfin says.  The lack of inventory is causing prices to rise,  pushing potential first-time buyers out of the market.  Americans are now staying put the longest in Salt Lake City, for an average of 23.4 years today, compared to just 14.7 years in 2010.  Major cities in Texas like Houston and Fort Worth have the next highest rates of homeowners not selling, followed by Boston, which now has an average home tenure of 17.6 years, compared to 9.5 years in 2010.  While a confluence of factors has contributed to the current housing crunch (in places like California, for example, property tax laws incentive long-time homeowners to stay put), according to the Journal, economists partly blame one particular culprit:  baby boomers.

It’s becoming less realistic for baby boomers to downsize or move themselves for the same reasons prospective first-time homeowners are struggling to buy:  they’re being priced out of their options.  One boomer couple told the Journal that even though their Danville, Calif. home had more than tripled in value since they bought it in the 1080′s, paying the capital-gains taxes on the sale meant it didn’t make financial sense for them to move, especially since they’d have to pay higher property taxes after the move, too.

In Seattle, home prices have risen 80% while inventory has dropped 50% over the last nine years, according to Redfin.  For one couple there, those trends meant it was more affordable to knock down their existing home and build a bigger one on their current lot rather than find a bigger property in their price range, the Journal reports.  The problem is everywhere:  there are now about half as many homes for sale in San Francisco as there were in 2010, and the homes that are for sale come with higher price tags.  The median home price there has doubled since 2010, according to Redfin.

Without the older generation selling their family homes once the kids have flown the coop or they’ve left the workforce, housing inventory is likely to continue to stagnate, creating a greater shortage of available homes and prices that keep rising, leaving millennials to keep wondering:  when are you moving, boomer?

San Diego Jazz Fest  and Swing Extravaganza   Nov. 27-Dec. 1
Jazz bands and musicians from across the U.S. will perform. Festival presentations include great variety: trad, swing, boogie-woogie, ragtime, dixieland, gospel, rockabilly.
Time/Place: Town and Country Resort & Convention Center
Contact: 619-297-5277 / www.sdjazzfest.org

SoNo Fest & Chili Cook-Off   Dec. 1
SoNo Fest is an all volunteer run, locally-focused street festival featuring a 40-restaurant chili cook-off; 24 craft beer, wine and spirits makers in a huge beer garden; 30 local handmade vendors, a food truck court, live music on three stages and a kids fest! All proceeds from this event, in its 10th year, benefit McKinley Elementary.
Time/Place: 11am-5pm / 32nd and Thorn, North Park
Contact: www.sonofestchilicookoff.com

La Valencia Hotel Tree Lighting   Dec. 5
Time/Place: 5:30-8pm / 1132 Prospect Street, La Jolla
Contact: 855-476-6870 / www.lavalencia.com

Coronado Christmas Parade & Open House   Dec. 6
Festivities kick off with Santa Claus arrival by ferryboat at 3:20pm, followed by frosty fun on Snow Mountain until 7pm and carolers at the Coronado Ferry Landing. Other highlights include a popular Holiday Parade at 6pm and Merchants Open House 5-9pm down Orange Ave., a traditional Christmas tree lighting at 7pm and community band concert in Rotary Park.
Contact: 619-435-9260 / www.coronadochamber.com

Alpine Parade of Lights & Snow Festival   Dec. 6
There will be a visit from Santa and lots of snow! Enjoy various vendors, food, music and fun for the entire family!
Time/Place: 6-9pm / Alpine Community Center

Contact: www.visitalpine.org

Balboa Park December Nights   Dec. 6-7
Festive fun, food and attractions throughout the park, including complimentary admission to Balboa Park museums from 5-9pm.
Time/Place: Fri 3-11pm, Sat 12-11pm / Balboa Park

Contact: www.balboapark.org

US Beach Soccer National Championships   Dec. 6-8
All Pro-Am Beach Soccer events are open to everyone to be part of the growing sport. We want all players, teams, clubs to enjoy the beach and treasure the benefits of playing on the sand.
Time/Place: Mission Beach: N Jetty Road
Contact: 415-308-0603 / www.usbeachsoccerchampionships.com
Jingle Bell Run   Dec. 7
he Arthritis Foundations original Jingle Bell Run is a fun way to get decked out and be festive, while racing to raise funds and awareness to cure Americas #1 cause of disability. Put on your favorite holiday costume. Tie jingle bells to your shoelaces.
Time/Place: 6:30-11am / Liberty Station NTC Park

Contact: https://events.arthritis.org

Red Nose Run   Dec. 7
A holiday 5K that benefits Fresh Start Surgical Gifts and Semper Fi Fund. Your choice of a 3k or 5k run along the beautiful Del Mar beach. Participants are encouraged to dress in their best Holiday apparel and a prize will be awarded for best costume.
Time/Place: 12:30-4pm / Powerhouse Park, Del Mar

Contact: www.therednoserun.com

Artisans Alley Craft Fair   Dec. 7
More than 160 vendors selling homemade crafts and unique holiday gifts. All proceeds from the fair support the Coronado Band & Choir in the elementary, middle and high schools.
Time/Place: 9am-3pm / Village Elementary School Coronado
Contact: http://coronadoartisansalley.weebly.com

Winter Wonderland Festival   Dec. 7
Children will have the chance to frolic in real snow, create winter-themed arts and crafts, and even rendezvous with live reindeer! Food and drink will be available.
Time/Place: 3-7pm / California Center for the Arts, Escondido
Contact: www.artcenter.org

Fallbrook Christmas Parade   Dec. 7
A Storybook Christmas A special day in early December when Fallbrook residents and visitors alike come to enjoy this gift to the community from the Fallbrook Chamber of Commerce.
Time/Place: 5pm / Main Avenue: Ammunition to Ivy
Contact: www.fallbrookchamberofcommerce.org

Chula Vista Starlight Parade & Childrens Faire   Dec. 7
Gather the gang and enjoy FREE Pictures with Santa, fun holiday games, story time, FREE Snow Hill train rides, bounce houses, festive ornament making, and Elf Yourself station! Fair take place at Memorial Park from 1-5pm. Parade starts at 6pm.
Time/Place: 1-8pm / Third Avenue Village

Contact: www.starlightparade.com

Little Italy Tree Lighting & Christmas Village   Dec. 7
Enjoy the communitys festive dcor, seasonal vendors, live music and entertainment, horse carriage rides, holiday treats, a tree lighting, a visit from Santa and more!
Time/Place: 4-8pm / Piazza della Famiglia

Contact: www.littleitalysd.com
Encinitas Holiday Parade   Dec. 7
Thousands of people will be on floats and in bands with tens of thousands more cheering them on. 5pm tree lighting ceremony with a brief appearance by Santa at the Lumberyard.
Time/Place: 5-7:30pm / Coast Highway 101

Contact: www.encinitasca.gov

Vista Christmas Parade   Dec. 7
Time/Place: 1-3pm / Historic Downtown Vista Village
Contact: 760-726-1122 / www.vistachamber.org

OB Holiday Parade   Dec. 7
Point Loma Marching Band, VW Beetle Club and classic Woodies, motorcycles, floats, live music and more. Santa Claus, will be making his appearance.
Time/Place: 5:05-7pm / Sunset Cliffs Blvd & Newport Ave
Contact: www.obtowncouncil.org

Makers Arcade Holiday Fair   Dec. 7-8
Local and regional artists, designers, and makers. Guests enjoy a fun and festive opportunity to mix and mingle throughout the day, buy local, and shop small for the holidays while enjoying delicious food, handcrafted cocktails, live music, a photo booth, crafts for all ages, and more.
Time/Place: 10am-5pm / Port Pavilion at Broadway Pier
Contact: www.makersarcade.com

La Jolla Christmas Parade & Holiday Festival   Dec. 8
Youll see floats, marching bands, community groups, drill teams, vintage vehicles, horses, and yes ~ a camel. Church bells peal with a fly-over. There is also a Holiday Festival and Tree Lighting Ceremony.
Time/Place: 1:30-5pm / Girard Avenue & Prospect Street
Contact: 858-922-4046 / www.ljparade.com

Vista Winterfest   Dec. 8
Live Entertainment & Music, Tree Lighting, Holiday Movies, Roaming Mariachi, Ugly Sweater Contest, Downtown Merchant Storefront Decorations Contest, Homemade Tamales Contest, Holiday Gift Market, Santa, Kids Activities, Arts & Crafts, Local Food & Beer!
Time/Place: 2-7pm / 25 Main Street

Contact: www.cityofvista.com

Santa at the Lakes   Dec. 8
Santa Claus, snow sledding, carnival rides, smores, food, face painting, arts, crafts and so much more!
Time/Place: 10am-3pm / Santee Lakes Recreation Preserve
Contact: 619-596-3141 / www.santeelakes.com
North Park Toyland Parade & Festival   Dec. 8
Vintage cars, marching bands, dance groups, beauty queens, city officials and Santa Claus. After the parade festivities, make sure to stop by the North Park Christmas Tree Lot at The Observatory North Park parking lot.
Time/Place: 10am-3pm / University Avenue
Contact: 619-294-2501 / www.northparkmainstreet.com

Del Dios Trail Half Marathon, 10K and 5K   Dec. 8
All courses feature dirt service roads or single track trails, with elevation gains between 100-500. When hills are present, they are short but steep.
Time/Place: 6-11am / Lake Hodges Visitors Center, Escondido
Contact: 720-835-9141 / www.enduranceraceseries.com

Santa by the Sea   Dec. 8
Free pictures with Santa, treats, games and entertainment, plus a holiday tree lighting!
Time/Place: 3-5pm / LAuberge Amphitheater, Del Mar
Contact: 858-735-3650 / www.visitdelmarvillage.com

San Diego Bay Parade of Lights   Dec. 8 & 15
A time-honored holiday tradition with more than 80 boats lavishly decorated sailing by the shores for all to see.
Time/Place: 5-7pm / San Diego Bay

Contact: www.sdparadeoflights.org

Rawhide Country Christmas   Dec. 12-15
Hay rides, Petting zoo, Photos with Santa, Christmas lights, BBQ dinner, Holiday snacks and refreshments, Rodeo riding and equestrian vaulting exhibitions, Carolers, Live bands, Smores, Christmas carols around a campfire, Arts and crafts fair, Country Christmas gift shop.
Time/Place: 3-8pm / Rawhide Ranch, Bonsall
Contact: 760-758-0083 / www.rawhidechristmas.com

La Mesas Holiday in the Village   Dec. 13-14
Walk the streets of La Mesas historic downtown and enjoy live music and dance, cozy fires, craft vendors, food, and a kids area with holiday movies and activities.
Time/Place: 5-9pm / La Mesa Village
Contact: 619-343-2460 / www.lamesavillageassociation.org

Poways Christmas in the Park   Dec. 14
Christmas tree lighting at 5:15pm, followed by the arrival of Santa at 5:30pm. Horse-drawn hay and pony rides, petting zoo, and face painting. Steam locomotive train rides, model trains, and live entertainment. Holiday sweets and warm dinner foods.
Time/Place: 3:30-8:30pm / Old Poway Park

Contact: www.poway.org

Santas Holiday Festival   Dec. 14
Take pictures with Santa and whisper your holiday wishes in his ear. Each family will have the opportunity to make a memorable holiday ornament.
Time/Place: 10am-3pm / Rancho Buena Vista Adobe, Vista
Contact: 760-726-1340 / www.cityofvista.com
Lions Tigers & Bears Holiday Open House   Dec. 14
Come watch the animals open their Christmas presents, spend the afternoon at the sanctuary with the man in red – Santa Claus – local food trucks, festive music, and lots of fun!
Time/Place: 12-4pm / 24402 Martin Way, Alpine
Contact: 619-659-8078 / www.lionstigersandbears.org

Old Town Las Posadas   Dec. 14
Fiesta de Reyes invites you to enjoy the holiday spirit with festive decorations throughout the park, entertainment, and holiday experiences for the whole family.
Time/Place: 12-8pm / Old Town San Diego
Contact: www.parks.ca.gov/?page_id=28348

Oceanside Harbor Parade of Lights   Dec. 14
Fishing boats, sail boats, yachts, kayaks and dingys dressed up in holiday swag. Many of the boats feature people dressed up like Santa waving to the crowd.
Time/Place: 7-9pm / Oceanside Harbor

Contact: www.oceansideyc.net

Mission Bay Christmas Boat Parade of Lights   Dec. 14
This free, distinctly California celebration features boats decorated for the annual holiday season that will sail around Mission Bay. A highly anticipated event in the San Diego community, dozens of vessels take to the water for the parade.
Time/Place: 6-9pm / Mission Bay

Contact: www.mbyc.org

Gaslamp Holiday Pet Parade & Expo   Dec. 15
Pet owners and their furry, feathered, and scaled companions are invited to don their favorite costumes for this jolly promenade and Holiday Pet Market.
Time/Place: 12-5pm / Gaslamp Hilton Park: 401 K St.

Contact: www.gaslamp.org

San Diego Holiday Half Marathon   Dec. 21
A fast 13.1 mile course that starts in Rancho Penasquitos and finishes at the beautiful Torrey Pines State Beach.
Time/Place: 5am-12pm / Hotel Karlan: 14455 Penasquitos Drive
Contact: www.sandiegoholidayhalf.com

Holiday Bowl 5K Run/Walk   Dec. 26
Athletes will run past 100,000 cheering spectators. Runners, families and spectators can watch the remainder of the parade that features floats, bands and huge inflatable characters.
Time/Place: 9:45am / San Diego Harbor Front

Contact: www.holidaybowl.com

Port of San Diego Holiday Bowl Parade   Dec. 26
Americas Largest Balloon Parade! Marching bands, floats, drill teams and giant balloons parade down San Diegos beautiful waterfront.
Time/Place: 10am-12pm / Waterfront Park

Contact: www.holidaybowl.com

Old Town Dia de los Muertos   Nov. 1-3
This free event will include the traditional candlelight procession on November 2nd. The celebration will continue throughout the weekend with street food, vendors and activities on San Diego Avenue. Many Old Town restaurants will be providing special menus and live music, along with activities for the entire family.
Contact: 619-291-4903 / www.oldtownsandiego.org

SD Zoo Safari Park Da de los Muertos   Nov. 1-3
A happy celebration full of mariachi music, dancing, and festive entertainment. Shopping, face painting, and, of course, plenty of amazing animals add to this family fun-filled event.
Contact: 619-231-1515 / www.sdzsafaripark.org

Escondido Da de los Muertos Festival   Nov. 1-4
Guests are invited to create altars to remember and honor their loved ones in a special area outside of the Centers museum; the event also features live music, traditional Mexican fare, sugar skull decorating, and more.
Time/Place: 5-9pm / California Center for the Arts

Contact: www.artcenter.org

San Diego Beer Week   Nov. 1-10
A 10-day celebration, promoting more than 130 independent craft breweries in San Diego County. Events are held throughout SD County at participating breweries, bars, and restaurants.
Contact: 858-581-7368 / www.sdbeer.com/sdbw

Escondido Tamale Festival   Nov. 2
Traditional, Gourmet & Vegetarian Tamales, Oaxacan, Banana Wrapped, Dulce, Smoked BBQ varieties. Craft Brews & Wine Garden. Grande Stage featuring Mariachis, Folklorico, Aztec, Latin Dance Performances, Youth Performances, Chihuahua Fashion Show. Hispanic Heritage Exhibits & Low Rider Car Club.
Time/Place: 11am-5pm / Grape Day Park

Contact: www.escondidotamalefestival.org

Bike the Coast   Nov. 2
Experience gorgeous riding on the Southern California coast with 100, 50 or 25 mile routes on Highway 101. Food, music, expo, shopping and fun!
Time/Place: 8am / Oceanside Pier

Contact: www.spectrumsportsevents.com

Carrera de los Muertos San Diego   Nov. 3
Enjoy a festive and scenic 5k or 10k run along downtowns San Diego Bay and stay to celebrate with mariachi, dancers and comida deliciosa!
Time/Place: 6:45am-12pm / Embarcadero Park South
Contact: www.losmuertos5k.com
Fallback Festival   Nov. 3
Travel back in time to enjoy our old west town! Pan for gold, saddle up on pony rides, and enjoy live entertainment.
Time/Place: 11am-4pm / Gaslamp Museum at the Davis-Horton House
Contact: 619-233-4692 / www.gaslampfoundation.org

Carlsbad Fall Village Faire   Nov. 3
Over 800 vendors will sell everything fathomable, including clothes, accessories, plants, household products, art, antiques and home decor. The international food court will feature more than 50 booths. The childrens area will entertain youngsters. The Rotary Club of Carlsbads beer and wine garden.
Time/Place: 8am-4pm / Grand Avenue between Carlsbad Blvd. & Jefferson St.
Contact: www.kennedyfaires.com/carlsbad

Fleet Week San Diego   Nov. 4-12
Honors and celebrates the men and women of the military through events that entertain and alliances that thank and support these heroes.

Time/Place: See website for schedule of events.
Contact: 619-858-1545 / www.fleetweeksandiego.org

Coronado Island Film Festival   Nov. 8-11
Parties, panels, exhibits, workshops, Special Events, celebrities, live performances, new films, filmmakers, treasured classics, interesting venues, awards, tributes, blooming gardens, beach walks, sunsets, friendly locals, and shops and restaurants for every taste, along with a wide variety of films by filmmakers from every level of the craft, from emerging student to seasoned pro.
Contact: www.coronadoislandfilmfest.com

Ride the Point Memorial Charity Bicycle Ride   Nov. 9
Ride the Point encompasses the most picturesque natural coastline in Southern California on exclusive routes along San Diego Bay and the Pacific Ocean.
Time/Place: 6am-12pm / Liberty Station

Contact: www.ridethepoint.org

Celebrate East County   Nov. 9
Wine, Beer, Food Tastings provided by our local Merchants. Music By: British Mania and Summer Love.
Time/Place: 1-5pm / 405 Ballad Street, El Cajon

Contact: www.eastcountychamber.org

UH Arts Open & Taste of University Heights   Nov. 10
Stroll through the quaint neighborhood sampling delicacies from University Heights diverse restaurants and enjoy a free self-guided tour of the arts.
Time/Place: 11am-4pm / Buddhas Light Bookstore: 4538 Park Blvd.
Contact: 619-297-3166 / www.uharts.org
Nasons Doggy Draft   Nov. 10
Were partnering with the San Diego Humane Society for a day filled with fuzzy faces, sloppy kisses and puppy touchdowns.
Time/Place: 11am-2pm / Nasons Beer Hall: 570 J Street

Contact: www.pendry.com

Silver Strand Half Marathon, 10 Miler & Veterans Day 5K   Nov. 10
Run, Walk, Skate, Roll, ElliptiGO with the waves of the Pacific Ocean on your right. The ONLY Run with with the waves of the Pacific Ocean on your right and the San Diego Bay on your left, finishing with a California Beach Party!
Time/Place: 7-11:30pm / Sunset Park, Coronado
Contact: 858-268-1250 / www.silverstrandhalf.com

San Diego Bay Wine & Food Festival   Nov. 10-17
Featuring dozens of events, hundreds of domestic and international wineries, the celebration of craft beer and spirits, local culinary legends and nationally recognized celebrities, and a Grand Tasting Finale.
Time/Place: Embarcadero Marina Park North
Contact: www.sandiegowineclassic.com

San Diego Veterans Day Parade   Nov. 11
See over 4,000 Veterans, Active Military, Bands, Floats and Civic Groups celebrate Veterans Day.
Time/Place: 10am-12pm / San Diego Embarcadero
Contact: 619-804-3200 / www.sdvetparade.org

Poway Veterans Day Ceremony   Nov. 11
oin VFW Post 7907 and the Poway Veterans Park Committee for a ceremony to honor those who selflessly served our Country.
Time/Place: 11am / Veterans Park

Contact: www.poway.org

Padres Pedal the Cause   Nov. 13-17
One of the top 15 cause-related cycling events in the country, bringing together a community of over 3,500 passionate riders, walkers and spinners to help find cures for cancer. There is also a 5k Walk/Run, Spin Classes and a Kids Challenge.
Time/Place: 8am-12:30pm / Petco Park
Contact: 619-510-4955 / www.gopedal.org/ridesandiego

Breast Cancer Cheering Station   Nov. 15
We will have a water, music and cheer station to root on the walkers, who will start their journeys at the Del Mar Fairgrounds. Volunteers decorate the street with pink balloons and ribbons, and hand out water to each walker.
Time/Place: 7:30-8:45am / Camino Del Mar

Contact: www.visitdelmarvillage.com
Bikes & Beer San Diego   Nov. 16
Ride 15 or 30 miles through the city of San Diego with a large group and enjoy some of the best sights of the city! The event benefits BikeSD to improve cycling conditions in San Diego. The post-ride festival will feature live music, food trucks, outside games and free beer!
Time/Place: 9:30am / Societe Brewing: 8262 Clairemont Mesa Blvd.
Contact: www.bikesandbeers.com

Wonderfront Music & Arts Festival   Nov. 22-24
A highly-anticipated 7+ stage, 95+ bands, 3-day music, culinary and arts festival. The festival offers diverse attractions including yacht parties, water sports, art installations, after-parties, a craft beer village and plenty of local flavors.
Time/Place: Broadway Pier to the Embarcadero Parks
Contact: 619-340-1070 / www.wonderfrontfestival.com

Mother Goose Parade   Nov. 24
The parade entries include spectacular motorized floats, glorious marching bands and drill units, eloquent equestrians, animated clowns, special characters, special guests, performing artists, celebrities, giant helium balloons, specialty vehicles, and of course, Santa Claus.
Time/Place: 1-3pm / El Cajon Blvd & W Main St
Contact: 619-333-0771 / www.mothergooseparade.org

Encinitas Holiday Street Fair   Nov. 24
With 450+ booths, plus dozens of unique downtown retailers. Enjoy music in The Lumberyard Courtyard and dance, music and other entertainment on the Community Stage next to Ace Hardware. Take your young ones to the Kids Zone and walk your furry friends into Dog Zone.
Time/Place: 9am-4pm / Coast Highway 101 between D and J Streets
Contact: 760-943-1950 / www.kennedyfaires.com/encinitas

San Diego Jazz Fest and Swing Extravaganza   Nov. 27-Dec. 1
Jazz bands and musicians from across the U.S. will perform. Festival presentations include great variety: trad, swing, boogie-woogie, ragtime, dixieland, gospel, rockabilly.
Time/Place: Town and Country Resort & Convention Center
Contact: 619-297-5277 / www.sdjazzfest.org

Running of the Turkeys 10K Trail Run   Nov. 28
The course will take you through beautiful Penasquitos Canyon. NO official entry fee; we would truly appreciate a minimum $20 donation for our partner charity Operation Rebound, a branch of the Challenged Athletes Foundation.
Time/Place: 7:30-10am / Torrey Hills Neighborhood Park
Contact: www.gutcheckfitness.com/turkey-trot-10k

Oside Turkey Trot   Nov. 28
10k Run, 5K Run/Walk and Senior 1 Mile. Event offers a costume contest, largest teams competition, fabulous live entertainment on the course and finisher medals for all participants. Free digital photos, medals, shirts, and timing to all registered participants. The event has raised over $321,500 for non-profits that serve Oside residents.
Time/Place: 6:45-11:30am / Oceanside Civic Center
Contact: 760-434-5255 / www.osideturkeytrot.com

San Diego Run for the Hungry 5K & 10K   Nov. 28
Benefiting the Jacobs & Cushman San Diego Food Bank. An added bonus to the event includes the participation of dogs, and each registered dog receives a bandana and dog treats along the course.
Time/Place: 7-10am / Westfield Horton Plaza Mall
Contact: www.sdrunforthehungry.org

Fallbrook Thanksgiving Day Turkey Trot   Nov. 28
Our goal is to raise funds for the Fallbrook Land Conservancy, Fallbrook Animal Sanctuary and the Fallbrook Community.
Time/Place: 8-10:30am / Grand Tradition Estate & Gardens
Contact: 760-468-0322 / www.fallbrookturkeytrot.com

Thank You Run 5K/10K and Kids Run   Nov. 28
Raises funds for Helens Closet and San Diegans suffering with ALS. All participants will receive a tech t-shirt, finishers medal, and 1 beer ticket for the beer garden (21+).
Time/Place: 7-10am / 4S Ranch Community Park
Contact: 858-449-1101 / www.sandiegorunningco.com/thankyourun

Coronado 5K Turkey Trot   Nov. 28
Join the Coronado Unit of the Rady Childrens Hospital Auxiliary for our 5K to benefit Rady Childrens Hospital.
Time/Place: 8-11am / Tidelands Park

Contact: www.runsignup.com

Surfin Santa Arrival   Nov. 30
Visitors can pose for free pictures with Santa on his giant surfboard, riding a six-foot wave. A festive parade along the boardwalk, live street performers and a wide variety of unique, local shops will keep visitors busy throughout the event.
Time/Place: 1-5pm / Seaport Village
Contact: 619-530-0704 / www.seaportvillage.com

Julian Country Christmas Tree Lighting   Nov. 30
The holiday season in Julian also offers an opportunity to shop at small boutiques and craft shows, without crowds or lines, for one-of-a-kind gifts. Be in Pioneer Park By 5:30pm in order to be sure you do not miss the tree lighting.
Time/Place: 2-7pm / Julian Pioneer Park
Contact: 760-765-1857 / www.visitjulian.com

Taste of Mission Hills   Oct. 2
25 participating purveyors of delicious tastes, including long established and very new arrivals.
Time/Place: 5-9pm / Various locations throughout Mission Hills
Contact: 619-559-9502 / www.missionhillsbid.com/taste

La Mesa Oktoberfest   Oct. 4-6
Hundreds of exhibitors, family friendly activities, German food, music, dancing, games and of course beer. Entertainment and fun activities for kids of all ages.
Time/Place: Fri 4-10pm, Sat 10am-10pm, Sun 10am-6pm / La Mesa Village
Contact: www.lamesaoktoberfest.org

Carlsbad Oktoberfest   Oct. 5
The Carlsbad Rotary Oktoberfest, a fall tradition, will bring thousands of people to enjoy German food (and beer!), live music, and entertainment for children.
Time/Place: 12-9pm / Holiday Park

Contact: www.rotaryoktoberfest.org

Pacific BeachFest   Oct. 5
A fish taco contest, surf competition, beach volleyball, craft beer, kids activities and music!
Time/Place: 8am-7pm / Pacific Beach Boardwalk

Contact: www.pacificbeachfest.org

STOCKZILLA   Oct. 5-6
3,500 pounds of Catfish. Every Lake (1-7) will be stocked.  You do not need a state fishing license, just a permit from the General Store.  Adults $10, Jrs. & Seniors $6, and extra pole stamps $4.
Time/Place: 6am-6pm / Santee Lakes Recreation Preserve
Contact: 619-596-3141 / www.santeelakes.com

Taste of Rancho Santa Fe   Oct. 6
More than 700 guests will enjoy a feast from Rancho Santa Fes and beyonds most celebrated restaurants, Napa Valley and Sonoma wineries, breweries and other beverage vendors!
Time/Place: 4-7pm / The Inn at Rancho Santa Fe

Contact: www.tasteofrsf.org

Rancho Santa Fe Oktoberfest   Oct. 6
Beer, brats, polka band, auction, raffle and kids zone activities. This fundraiser will help Inspire, The Foundation for Education get one step closer to opening the new Carmel Valley Campus. $45 Adults / Under 12 FREE Admission.
Time/Place: 2-6pm / Rancho Santa Fe Garden Club

Contact: www.eventbrite.com

Taste of Coronado   Oct. 10
Enjoy amazing bites prepared by our local chefs.
Time/Place: 5-9pm / Coronado Historical Association, Coronado Museum of History & Art
Contact: www.atasteofcoronado.com

Ocean Beach Oktoberfest   Oct. 11-12
A two-day, eclectic, beachside festival with a variety of exciting activities, contests and entertainment.
Time/Place: Fri 3-11pm, Sat 9am-11pm / Newport Ave & Abbott St
Contact: www.oboktoberfest.com

Polish Festival   Oct. 11-13
Performances by Polish folk dancers and various musical bands. Delicious polish food and the best genuine imported polish beer.
Time/Place: St. Maximilian Kolbe Polish Roman Catholic Mission: 1735 Grand
Contact: www.polishmission.org

Carmel Valley Trail 5K, 10K and 15K   Oct. 12
A combination of single track and dirt service road trails through beautiful open spaces.
Time/Place: 6-10:30am / Torrey Highlands Community Park
Contact: www.enduranceraceseries.com/carmel-valley

Taste of North Park   Oct. 12
Enjoy 50+ food tastes from some of San Diegos best restaurants and craft beer samples from 15 local brewers.
Time/Place: 11am-3pm / University Ave & 30th St
Contact: 619-294-2501 / www.northparkmainstreet.com

La Jolla Art & Wine Festival   Oct. 12-13
Over 150 juried artists from around the globe, 3D chalk art displays, interactive art murals, non-stop live music, family art center, roving entertainment, gourmet food court, and a wine, craft beer, and spirits garden featuring local brews, distilleries and global wineries.
Time/Place: 10am-6pm / Girard Avenue & Prospect Street

Contact: www.ljawf.com

Latin American Art Fair   Oct. 12-14
Presents outdoor exhibits, painting, sculpture, photography and printmaking as well as folk art, crafts, performance and culinary arts of Latin American countries.
Time/Place: 11am-6pm / Bread & Salt: 1955 Julian Ave.
Contact: 619-752-6118 / www.latinamericanartfairsd.com
Raptor Ridge Half Marathon   Oct. 13
An out-n-back course that begins with 4.5 miles of flat and fast jeep road that winds east towards the San Diego Safari Park and Raptor Ridge.
Time/Place: 7am / San Dieguito River Park, Escondido
Contact: www.dirtdevilracing.com

San Diego International Film Festival   Oct. 15-20
The regions premier film event and one of the leading stops on the independent film circuit, with 200+ filmmakers gathering in San Diego to show their films every year.
Contact: 619-818-2221 / www.sdfilmfest.com

Borrego Days Desert Festival   Oct. 18-20
The festival has expanded to include a car show at The Mall on Saturday. Parade beginning with a fly-over of the State Park plane and local pilots on Saturday. Enjoy the music while perusing the array of artists, retail vendors, informational booths, delicious food offerings, and tasty treats.
Time/Place: Christmas Circle Park

Contact: 760-767-5555 / www.borregodays.com

Bulls of SantAgata Charge Little Italy   Oct. 19
Over 40 classic and rare Italian bulls, better known as Lamborghinis. An evening with souped up rides and musical entertainment for the whole family to enjoy.
Time/Place: 6-11pm / India St & W Fir St

Contact: www.littleitalysd.com

Ladies at the Lake Fall Market   Oct. 19
Shop from local women in business! There will be a variety of vendors with uniquely selected items, from Health & Beauty, Clothing, Jewelry, Holiday Gifts and so much more!
Time/Place: 9am-2pm / Santee Lakes Recreation Preserve
Contact: 619-258-4759 / www.santeelakes.com

Villains in the Village!  Oct. 19
Over 20 nefarious characters and uncanny activities will torment and trick thrill seekers of all ages.
Time/Place: 4-9pm / Third Avenue, Chula Vista
Contact: 619-422-1982 / www.thirdavenuevillage.com

La Vista Memorial Park and Mortuary Dia de los Muertos   Oct. 19
Food, music, artwalk, costumes, entertainment, artists and the always-popular altar contest and runway fashion show Catrina Contest.
Time/Place: 2-10pm / 3191 Orange Street, National City
Contact: 619-475-7770 / www.lavistamemorialpark.com
EastLake Cycle & 5K Run and Technology & Innovation Fair   Oct. 19
Provides kids the opportunity to meet with STEM/STEAM professionals and engage with activities and resources that will connect them to their future careers.
Time/Place: 6:30am-12pm / EastLake Middle School

Contact: www.eefkids.org

San Diego Triathlon Challenge   Oct. 20
Join 200 physically challenged athletes, 550 able-bodied athletes, celebrities, and sports legends as they complete a 1 mile ocean swim, 44 mile bike and 10 mile run on one of the most breathtaking courses in the country.
Time/Place: 6am-4pm / La Jolla Cove

Contact: www.challengedathletes.org

SaltDog Classic   Oct. 20
Music, fun, craft beverage, and local businesses coming together to bring north county San Diego to life. This year we are happy to support Rancho Coastal Humane Society.
Time/Place: 11am-5pm / 425 Santa Fe Drive, Encinitas
Contact: www.saltdogclassic.com

Escondido Grand Avenue Festival   Oct. 20
Live entertainment, over 400 vendors, childrens rides and activities, and food from around the world to the downtown tree-lined streets of Escondido.
Time/Place: 9am-5pm / Between Center City Pkwy and Ivy
Contact: 760-839-4777 / www.visitescondido.com

YMCA of San Diego County Tour de Cove   Oct. 20
A fun and sweat-drenching 4.5 hour stationary cycling marathon with 100 riders and over 50 challenged athletes.
Time/Place: 9am-1:30pm / Ellen Browning Scripps Park
Contact: 858-866-0959 / www.challengedathletes.org

Celebrate the Craft   Oct. 20
The finest food artisans demonstrating, discussing, and tasting their way through the vast array of premium food and wine products available.
Time/Place: 11:30am-3pm / The Lodge at Torrey Pines
Contact: 858-453-4420 / www.lodgetorreypines.com

Trick-or-Treat on India Street   Oct. 25
Bring their little monsters out in costume attire to this fun Halloween event to enjoy traditional trick-or-treating, as Little Italy businesses along historic India St open their doors.
Time/Place: 5:30-7:30pm / Piazza della Famiglia

Contact: www.littleitalysd.com

HauntFest on Main   Oct. 25
An exciting family friendly event with a pumpkin patch, costume contest, kidz zone, rides, entertainment and more!
Time/Place: 5-10pm / Downtown El Cajon

Contact: www.hauntfest.org

North Park Day of the Dead Festival   Oct. 26
Bringing together an array of Mexican-themed artisanal crafter purveyors from throughout the US, popular food trucks with a regional foodie-following, and a select choice of beer, mezcal, and tequila vendors in our spirit cantina.
Time/Place: 11am-5pm / North Park, San Diego
Contact: www.dayofthedeadfestivalnorthpark.com

WCKD Village   Oct. 26
San Diegos premier Halloween festival. Four radical concert stages featuring an eclectic lineup of hip-hop, open format, EDM and deep house. Play life-size interactive games and navigate around stilt walkers and fire-breathers.
Time/Place: 6pm-Midnight / East Village, Downtown San Diego
Contact: www.wckdvillage.com

Bubble RUN San Diego   Oct. 26
Clad in white t-shirts, adults, kids and strollers run, walk, dance and play across 3 miles of absolute fun! Then, at each kilometer, participants will run through the Foam Bogs where there is enough colored foam to cover you from head to toe!
Time/Place: 8am / NICU Amphitheatre, Chula Vista

Contact: www.bubblerun.com

Balboa Park Halloween Family Day   Oct. 26
Dozens of free craft projects for kids, Day of the Dead-themed displays and activities, costume contests and parades, carnival games with prizes, live entertainment, and food trucks.
Time/Place: 11am-4pm / Balboa Park
Contact: 619-239-0512 / www.balboaparkconservancy.org/halloween

City Heights Dia de los Muertos   Oct. 26
People of all cultures will come together for community altars, face painting, mask making, and prizes for the best catrina and catrin contest, plus dancing, singing and music.
Time/Place: 11am-6pm / Officer Jeremy Henwood Memorial Park
Contact: www.facebook.com/CityHeightsDiaDeLosMuertos

San Diego Mac n Cheese Fest   Oct. 26
The restaurants are selected from the regions top culinary talent and attendees can pair them alongside a collection of local craft beers, wines and other delicious beverages.
Time/Place: 11am-2pm / San Diego County Waterfront Park
Contact: 800-316-8559 / www.sandiegomacncheese.com

Row for the Cure, Susan G Komen   Oct. 27
Draws participants from various forms of watercraft including rowing, canoeing, outrigger canoeing, dragon boats, kayaking and SUPing.
Time/Place: 7am-12pm / Ski Beach, San Diego
Contact: 858-573-2760 / www.komensandiego.org/row

Oceanside Dia de los Muertos   Oct. 27
Free family-friendly event with entertainment, carnival rides, altar displays and a classic car show!
Time/Place: 10am-4pm / Mission San Luis Rey
Contact: 760-757-3651 / www.mslrdiadelosmuertos.com

Compass Family,

We’re heading into the fall market stronger than we’ve ever been, but there’s a lot of economic uncertainty swirling around in general. I’m hearing from agents across the country that your clients have a lot of questions about which way the economy is headed and a number of you have asked me for my thoughts about it.

I feel lucky to be able to talk directly to agents, employees and real-estate developers on the ground from the Bay Area to LA to Seattle to San Diego to Miami to Dallas to Chicago to Philly to Boston to the Hamptons to Nashville and beyond, as well as our investors and other industry experts.

Here are some things I’m hearing in those conversations that may be helpful to you as you run your business in the months ahead:

A recession is likely at some point — but no one knows for sure when it will hit. There are enough other indicators of a coming market correction, like the yield curve inverting and GDP growth slowing, that I’d be surprised if one never came. But don’t trust anyone who tells you they know when it will happen. The Federal Reserve Chief Jerome Powell just signaled on Friday that a recession is not imminent, and that we can expect slower but steady growth.

If a recession comes, it is very unlikely to be as rough on the housing market as the 2007-09 recession. The last recession was catastrophic for our industry — but it was also much, much worse than the average recession and much worse on the housing market in particular. Thanks to tighter lending standards and new regulations, the next contraction will likely be much milder.

Honest, direct communication with your clients is key. It is best to speak to clients with clear, fact-based, data-driven opinions to set realistic expectations. People can deal with reality as long as they don’t have to find it out later. But this clarity must be peppered with optimism. Clients look to their agents to be the calm force of reason in turbulent times.

Downturns and slowdowns are an opportunity for great agents to shine and grow their business. In weaker markets, sellers look for more experienced agents (like all of you) to guide them. These periods can test your abilities, but they also inspire you to elevate the quality of your service even further. Tougher markets don’t mean you will earn less or sell less necessarily, though you may have to work harder for the same amount of sales. And the best agents will even pick up market share. I’ve probably heard over 100 agents tell me that when downturns have happened, that’s when a lot of bad agents left the business and they grew their market share. Remember, we are coming off unusually strong markets.

Thriving in an uncertain or down/“normal” market is often about finding the right clients to partner with. Opportunities abound when a seller’s market turns into a buyer’s market — there are a lot of buyers on the sidelines who will spring into action if things turn — but only if you’re working with qualified and realistic sellers. No one likes uncertainty, but some people are able to adapt to it and others are paralyzed by it. The better you get to know your sellers’ psychology, the easier it will be to predict how they’ll react to changing conditions.

Throughout this macroeconomic uncertainty, 3 things matter more than ever:

  1. Price. It’s wise to put even more focus on pricing listings correctly — and in a bumpy market, pricing aggressively compared to your competition. These conversations can be challenging but the more data you bring to bear (which you can do with our CMA tool and by building custom Collections), the easier they’ll be. After you win the listing, your seller will appreciate the fact that you were straight with them up-front.
  2. Perfection. All images, staging, wording, social media, and everything else that the consumer sees must look excellent. The tougher the market, the smaller the margin for error. This is a prime opportunity to take advantage of Compass Concierge to help your client’s home look its absolute best and Coming Soon to help it get the attention it deserves. These programs are just as powerful in challenging markets as they are in strong markets — if not moreso.
  3. Patience. What might have taken days before may now take many weeks or even months. Exercise patience. Alert your clients to be patient. Again, while setting realistic expectations can be difficult in the moment, it builds your credibility in the long run.

The last thing to remember is that everyone at Compass is in your corner. We’re in it together and we’ve got your back. Let us know — your sales manager, your regional president, and me — if there are any additional ways we can support you or if we can help answer any other questions you’re getting from your clients.

Best,
Robert


Robert Reffkin | Founder & CEO

90 Fifth Avenue

New York, NY 10011

m: 917.841.5555

Del Mar Racing Season   Through Sep. 2
This season features the nations top race horses, trainers and jockeys, and plenty of fun in the sun.
Time/Place: See website for schedule. / Del Mar Thoroughbred Club
Contact: 858-755-1141 / www.dmtc.com

Barona Powwow   Aug. 30-Sep. 1
Join the Barona Band of Mission Indians for contest dancing in all categories, camping, drums and cultural immersion.
Time/Place: See website for schedule. / Barona Sports Park, Lakeside
Contact: 619-443-6612 / www.crazycrow.com

Labor Day Stickball Tournament   Aug. 31-Sep. 1
Columbia Street erupts with yelling and cheering for the stick ball teams, stirring up childhood memories.
Time/Place: 9am-5pm / Little Italy: State St & W Ash St
Contact: 619-233-3898 / www.littleitalysd.com

US Sand Sculpting Challenge & Dimensional Art Expo   Aug. 31-Sep. 2
The sculptures weigh over 10 tons, so we have over 1,000 works of art that you can fall in love with, buy and take home. Theres also live entertainment, a sand box and rides for kids, a dozen gourmet food trucks, a fantastic view of the bay and all the great stuff that you always find on the Embarcadero!
Time/Place: Sat & Sun 9am-7pm, Mon 9am-5pm / Broadway Pier and Landing
Contact: 619-980-6651 / www.ussandsculpting.com

Big SoCal Euro   Sep. 1
The event features more than 3,000 European cars from throughout the region. Bring your family to meet other car enthusiasts and enjoy raffles, drag racing, great food, automotive vendors, swap meet, afterparty and more.
Time/Place: 11am-6pm / SDCCU Stadium

Contact: www.big-euro.com

SD Architectural Foundation Tour of Del Mar   Sep. 4
Tour the Del Mar Civic Center and Town Hall, a 2018 Orchid winner. Tours will be led by The Miller Hull Partnership and Spurlock Landscape Architects.
Time/Place: 4:30-7pm / 1050 Camino Del Mar

Contact: www.sdarchitecture.org

Taste of Del Mar   Sep. 5
Explore 20+ culinary creations from local and award-winning restaurants, experience 10+ craft beer and wine Sip Stops, and enjoy live music.
Time/Place: 5-8pm / Downtown Del Mar Village
Contact: 858-735-3650 / www.visitdelmarvillage.com
Sycuan Pow-Wow   Sep. 6-8
Only registered contestants can participate in the dancing contests, but everyone can take part when an intertribal dance is announced – visitors included.
Time/Place: 5459 Sycuan Rd., El Cajon

Contact: www.crazycrow.com

Julian Grape Stomp Festa   Sep. 7
With ten local wineries offering sips to sample, a wide variety of food and shopping opportunities, great Italian music provided by Roman Holiday, Bocce Ball Court, a little extemporaneous dancing here and there, this will be a party to remember!
Time/Place: 11am-6pm / Menghini Winery: 1150 Julian Orchards Dr.
Contact: 760-765-1857 / www.visitjulian.com

Carlsbad Brewfest   Sep. 7
Celebrates craft beer with tastings from more than 34+ San Diego & national breweries, music, entertainment, games & food vendors.
Time/Place: 12-4:30pm / Holiday Park: 3400 Pio Pico Dr.
Contact: www.carlsbadbrewfest.org

Burgers & Beers   Sep. 7
Try gourmet burgers from more than 20 of San Diegos best restaurants as they compete to win the Best Burger award. Enjoy unlimited beer samples from over 40 of the best breweries.
Time/Place: 1-4pm / Golden Hill Park, San Diego
Contact: www.readerburgersandbeer.com

San Diego Blues Festival   Sep. 7
Features 9 musical acts on two stages. Festival attendees will enjoy local craft beer, cocktails and wine along with specialty food trucks and arts and crafts vendors. Raises much-needed food and funds for the Jacobs & Cushman San Diego Food Bank.
Time/Place: 12-8pm / Embarcadero Marina Park North

Contact: www.sdbluesfest.com

Cardiff Greek Festival   Sep. 7-8
Be Greek for the day and enjoy authentic food, music, live entertainment, dancing, childrens activities and more!
Time/Place: Sat 10am-10pm, Sun 11am-9pm / Saints Constantine and Helen Greek Orthodox Church: 3459 Manchester Avenue
Contact: 760-942-0920 / www.cardiffgreekfestival.com

Aloha Run   Sep. 8
A fun and festive, Hawaiian-themed 5k/10k event. Stick around for a luau party at the finish line with Tahitian dancers, live music, photo opportunities and much more!
Time/Place: 7:15-10am / Tecolote Shores Park: 1292 E. Mission Bay Dr.
Contact: www.thealoharun.com
2019 Chef Throwdown   Sep. 13
Benefiting the Cystic Fibrosis Foundation. Guests will gather on The Dels seaside Windsor Lawn, where they will enjoy chef tastings, both savory and sweet creations, sample craft cocktails and sips from wineries on both sides of the border followed by a three-course gourmet dinner.
Time/Place: 6-11:30pm / Hotel del Coronado

Contact: www.hoteldel.com

San Diego Bayfair   Sep. 13-15
San Diego Bayfairs World Series of Powerboat Racing – a family festival tradition for more than 40 years speeds to the finish line. Beach party, Americas Finest BBQ State Championship on the 14th, live music, action sports, fast boats and craft beer.
Time/Place: Mission Bay Park

Contact: 760-789-8870 / www.sandiegobayfair.org

South Bay Pride Art & Musical Festival   Sep. 14
A day (and evening) of fun for all with live entertainment, local art, food, drinks and more! Childrens Area, live music on two stages, Art in the Park and more!
Time/Place: 12-8pm / Chula Vista Bayside Park

Contact: www.southbaypride.org

Santee Bluegrass Festival   Sep. 14
Fine wines, a bevy of brews, tasty treats, bidding bazaar and live Bluegrass music. Annual fundraiser in the East County and San Diego Communities.
Time/Place: 5:30-9:30pm / Town Center Community Park East
Contact: 619-258-4100 / www.SanteeBluegrassFestival.com

Old Town San Diego Fiestas Patrias   Sep. 14
Our exciting and colorful Fiestas Patrias parade kicks off the festivities that will include the Escaramuzas, traditional women equestrians. Entertainment, crafts, games and demonstrations.
Time/Place: 11am-4pm / Old Town State Historic Park
Contact: www.parks.ca.gov/?page_id=663

OMBAC Classic Longboard Surfing Contest   Sep. 14
All contestants must surf on 1969 or older longboards, 9 or longer, with no leash. Unique awards for top three finishers in each division along with local business SWAG!
Time/Place: 7:30am-4pm / North Side of Crystal Pier

Contact: www.ombac.org

Ironman 70.3 Superfrog   Sep. 15
The challenging course was designed by a group of Navy Seals stationed at the US Navy Seals center in Coronado to both prepare them for the IRONMAN World Championship in Kailua-Kona, Hawaii and to enhance their training.
Time/Place: 7-11am / Imperial Beach Pier

Contact: www.ironman.com
Bonitafest Performing Arts Festival   Sep. 21
Come see the South Bays best show choirs and stage bands, sample delicious food, take in arts and crafts, and the fun!
Time/Place: 9am-4pm / Bonita Vista High School, Chula Vista
Contact: www.facebook.com/events/1127079707480277

San Diego Festival of Beer   Sep. 21
Beer lovers will enjoy the sounds of live music while sampling unlimited and exclusive craft beer tastings, food trucks, vendor booths, lively music, fun games, and more!
Time/Place: 12-5pm / Broadway Pier

Contact: www.sdbeerfest.org

Julian Music Festival   Sep. 21
Celebrate the end of summer with bluegrass to celebrate the festivals roots and Western ballads.
Time/Place: Menghini Winery: 1150 Julian Orchards Road
Contact: www.menghiniwinery.com

Clash at Clairemont   Sep. 21
A star-studded athlete roster, incredible musicians, Vendor Village, food and fun for the whole family.
Time/Place: 11am-6pm / 3401 Clairemont

Contact: www.clashatclairemont.com

Bayside Brew Festival & Spirits   Sep. 21
Over 40 local San Diego and Baja California micro breweries, spirit brands, and food trucks/vendors, with different artists/bands entertaining you throughout the day.
Time/Place: 1-5pm / Pepper Park, National City
Contact: 619-477-9339 / www.baysidebrewfest.com

Taste of South Park   Sep. 21
Guests will also get a taste of the diverse boutiques and shops lining the streets of South Park between bites.
Time/Place: 12-4pm / 30th St. and Fern St. corridor, San Diego
Contact: www.southparksd.com

Be The Change 5K   Sep. 21
Enjoy some of the best views in the city as you run through this scenic waterfront course. Visit our Wellness Fair after the race. 100% of net proceeds benefit Make-A-Wish San Diego, Caterinas Club and the Gary Sinise Foundation.
Time/Place: 3:30-5:30pm / Spanish Landing Park West, San Diego
Contact: www.youngevitybethechange.org

Viking Festival   Sep. 21-22
Meet the Norse Gods and Viking Folk at the Living History Viking Village and Marketplace. Two stages of Live Music and Entertainment. Exotic food and drink. Brew Masters Beers and Mead Garden. Axe throwing, KidZone, Live Viking Combat, Norway Heritage Hall, Games & Competitions.
Time/Place: Sat 10am-8pm, Sun 10am-6pm / 2006 E. Vista Way, Vista
Contact: www.VistaVikingFestival.com

Adams Avenue Street Fair   Sep. 21-22
SoCals largest free two-day music festival. Beer gardens and beer tastings, giant carnival rides, festival foods and more than 300 arts and crafts booths.
Time/Place: Sat 10am-10pm, Sun 10am-6pm / Normal Heights
Contact: 619-282-7329 / www.adamsavenuebusiness.com

Oceanside Harbor Days   Sep. 21-22
Sun, sand, and surf including a costume party for kids 12 and under at Pirate Village; Arts, Crafts and Food booth areas; Nail n Sail Competition; music, a beer garden and more.
Time/Place: 9am-5pm / Oceanside Harbor

Contact: www.oceansidechamber.com

Pacific Islander Festival   Sep. 21-22
Showcases the cultures and customs of Melanesia, Micronesia and Polynesia with entertainment, food, music and crafts.
Time/Place: 9am-4pm / Mission Bays Ski Beach

Contact: www.pifasandiego.com

San Diego Restaurant Week   Sep. 22-29
Over 180 participating restaurants will offer 3-course prix-fixe dinner menus for $20, $30, $40 or $50 per person and/or two-course prix-fixe lunch menus for $10, $15 or $20 per person.
Contact: www.sandiegorestaurantweek.com

Gaslight Steampunk Expo   Sep. 26-29
A weekend of interactive maker workshops, special presentations, vendors, tea pot racing, tea dueling, fashion shows, games, music, movies and so much more!
Time/Place: 12-5pm / Town & Country Resort Hotel, San Diego
Contact: www.gaslightexpo.org

Poway Rodeo   Sep. 27-28
Bareback and Saddle Bronc Riding, Barrel Racing, Tie Down Roping, Steer Wrestling, Team Roping and Bull Riding. Theres even a Mutton Bustin.
Time/Place: 14336 Tierra Bonita

Contact: 866-776-7633 / www.powayrodeo.com

El Cajon Oktoberfest   Sep. 27-29 & Oct. 4-6
Entertainment provided by our popular band Guggenbach-Buam. Enjoy folk dances, games, and contests, vendor booths and craft stands, and Kids Zone!
Time/Place: South Mollison Avenue

Contact: www.germanclubsandiego.org

Cabrillo Festival   Sep. 28-29
Educational activities, cultural demonstrations and exciting folkloric performances. Food booths with delicious traditional Mexican, Native American, Portuguese and Spanish food. Vendors will showcase their various artistic goods.
Time/Place: 11am-4pm / Naval Base Point Loma

Contact: www.cabrillofestival.org

Encinitas Oktoberfest   Sep. 29
Will feature music, Bavarian dancers, German food and drink, and a street craft faire featuring more than 200 vendors.
Time/Place: 10am-6pm / Mountain Vista Drive and El Camino Real
Contact: www.encinitasoktoberfest.com

Brenda Richardson                                                                                                                                                                                                                              Forbes

It’s about to get even harder for Millennials to buy their first homes.  Nearly 45 million Americans will reach the typical age for first-time home buyers within the next 10 years, 3.1 million more than the past decade, creating stumbling blocks in an already challenging market for those racing for a spot in the starter home market.

The median first-time home buyer in the U.S. is 34 years old, according to online real estate market place Zillow.  There are 44.9 million Americans ages 24-33, or potential future first-time home buyers, compared with 41.8 million people ages 35-44, or potential past first-time home buyers, a 7.4% increase.

For the past several years, a tight supply of starter homes has been a barrier for young potential home buyers.  Starter homes have gained 57.3% in value over the past five years, a median increase of $47,600 while for-sale inventory in this price range has dropped 23.2%, Zillow reports.  Over the same period, the most expensive third of starter homes gained 26% in value, and home in the middle third appreciated 36.8%.

Though the current housing market is cooling off, this coming wave of buyers faces a future starter-home market with now-familiar dynamics:  relatively high demand and low supply, in which the stiff competition among buyers worsens the affordability issues caused by rising price.

“The decision to buy a house is frequently linked to people wanting room for children, maybe wanting to get a yard for their kids,’ say Zillow economist Jeff Tucker.

Other reasons Millennials might want to own a home include security, independence, building equity, stability and financial flexibility, according to a recent survey by Mr. Cooper, the nation’s largest non-bank mortgage servicer and a leading mortgage lender.

But saving for a down payment can be an uphill battle for first-time buyers.  In fact, a recent Zillow analysis found that buyers need 1.5 years longer to save for a down payment than they did 30 years ago and to secure a loan.  Nearly four times as many first-time buyers who obtained a mortgage last year were denied at least once (29%) compared to repeat buyers (8%).

The Mr. Cooper report found that 58% of aspiring homeowners lack of funds for a down payment; nearly half (43%) don’t have a financial plan in place to purchase a home someday; 75% would be willing to work a side job if it meaning owning a home sooner; and 36% would have a roommate if it meant being able to afford a home sooner.

Some markets provide better conditions than others for first-time buyers with a combination of lower home values, strong appreciation forecasts, available supply and a high share of listings with a price cut.

The three best markets for first-time home buyers in the 2019 home shopping season are Tampa, Las Vegas and Phoenix.

“These are relatively affordable markets with median home values well under $300,000,” says Tucker.  “We’ve also seen a large fraction of listings with price cuts.  That’s good news for first-time home buyers.  It means that buyers have a little more bargaining power.”

San Diego and Boston are expected to see the largest jumps in potential first-time buyers.  Both metros will see a nearly 20% increase in the next wave of potential first-time home buyers compared with the previous wave, according to Zillow.

“Boston and San Diego will have the biggest fraction of people hitting that median first-time buyer age, 34, than anywhere else in the country,” says Tucker, adding:  “One caveat there, though, is people are always free to move.  So if people find that as they age into their mid-30s and look around to buy a home, they could find that it might be too expensive to find the home they would like to live in Boston or San Diego.  And so at the metro level, it’s a little harder to predict the future without a crystal ball.  Just because somebody is a 30-year-old in Boston today, you know they will be 34 in four years, but we don’t know where they are going to live in four years.”

Buyers making a transition from renting to homeownership help ease rental demand, which holds down rent-price growth.  But Tucker acknowledges the other side of the coin, saying “if this coming wave of buyers has to compete fiercely for homes to purchase, that could drive up rent prices as well as home values.”